diff --git a/README.md b/README.md
index ebdc336a..2bfd3bd8 100644
--- a/README.md
+++ b/README.md
@@ -96,7 +96,7 @@ Alternatively, you may want to embed the server in your application, the same wh
 
 #### Lua support
 
-To profile Lua code using tracy, include the `tracy/TracyLua.hpp` header file in your Lua wrapper and execute `tracy::LuaRegister( lua_State* )` function to add instrumentation support. In your Lua code, add `tracy.ZoneBegin()` and `tracy.ZoneEnd()` calls to mark execution zones. Double check if you have included all return paths! Use `tracy.ZoneText( text )` to set zone text. Use `tracy.Message( text )` to send messages.
+To profile Lua code using tracy, include the `tracy/TracyLua.hpp` header file in your Lua wrapper and execute `tracy::LuaRegister( lua_State* )` function to add instrumentation support. In your Lua code, add `tracy.ZoneBegin()` and `tracy.ZoneEnd()` calls to mark execution zones. Double check if you have included all return paths! Use `tracy.ZoneText( text )` to set zone text. Use `tracy.ZoneName( name )` to set zone name. Use `tracy.Message( text )` to send messages.
 
 Even if tracy is disabled, you still have to pay the no-op function call cost. To prevent that you may want to use the `tracy::LuaRemove( char* script )` function, which will replace instrumentation calls with whitespace. This function does nothing if profiler is enabled.
 
diff --git a/TracyLua.hpp b/TracyLua.hpp
index b4e507c5..743a5e52 100644
--- a/TracyLua.hpp
+++ b/TracyLua.hpp
@@ -25,6 +25,8 @@ static inline void LuaRegister( lua_State* L )
     lua_pushcfunction( L, detail::noop );
     lua_setfield( L, -2, "ZoneText" );
     lua_pushcfunction( L, detail::noop );
+    lua_setfield( L, -2, "ZoneName" );
+    lua_pushcfunction( L, detail::noop );
     lua_setfield( L, -2, "Message" );
     lua_setglobal( L, "tracy" );
 }
@@ -173,6 +175,25 @@ static inline int LuaZoneText( lua_State* L )
     return 0;
 }
 
+static inline int LuaZoneName( lua_State* L )
+{
+    auto txt = lua_tostring( L, 1 );
+    const auto size = strlen( txt );
+
+    Magic magic;
+    auto& token = s_token.ptr;
+    auto ptr = (char*)tracy_malloc( size+1 );
+    memcpy( ptr, txt, size );
+    ptr[size] = '\0';
+    auto& tail = token->get_tail_index();
+    auto item = token->enqueue_begin<moodycamel::CanAlloc>( magic );
+    item->hdr.type = QueueType::ZoneNameLiteral;
+    item->zoneName.thread = GetThreadHandle();
+    item->zoneName.name = (uint64_t)ptr;
+    tail.store( magic + 1, std::memory_order_release );
+    return 0;
+}
+
 static inline int LuaMessage( lua_State* L )
 {
     auto txt = lua_tostring( L, 1 );
@@ -204,6 +225,8 @@ static inline void LuaRegister( lua_State* L )
     lua_setfield( L, -2, "ZoneEnd" );
     lua_pushcfunction( L, detail::LuaZoneText );
     lua_setfield( L, -2, "ZoneText" );
+    lua_pushcfunction( L, detail::LuaZoneName );
+    lua_setfield( L, -2, "ZoneName" );
     lua_pushcfunction( L, detail::LuaMessage );
     lua_setfield( L, -2, "Message" );
     lua_setglobal( L, "tracy" );
diff --git a/client/TracyProfiler.cpp b/client/TracyProfiler.cpp
index dd5919b9..217170ce 100644
--- a/client/TracyProfiler.cpp
+++ b/client/TracyProfiler.cpp
@@ -272,6 +272,11 @@ Profiler::DequeueStatus Profiler::Dequeue( moodycamel::ConsumerToken& token )
                 SendString( ptr, (const char*)ptr, QueueType::CustomStringData );
                 tracy_free( (void*)ptr );
                 break;
+            case QueueType::ZoneNameLiteral:
+                ptr = item->zoneName.name;
+                SendString( ptr, (const char*)ptr, QueueType::CustomStringData );
+                tracy_free( (void*)ptr );
+                break;
             case QueueType::Message:
                 ptr = item->message.text;
                 SendString( ptr, (const char*)ptr, QueueType::CustomStringData );
diff --git a/common/TracyQueue.hpp b/common/TracyQueue.hpp
index 6a4c827c..a10797fb 100644
--- a/common/TracyQueue.hpp
+++ b/common/TracyQueue.hpp
@@ -20,6 +20,7 @@ enum class QueueType : uint8_t
     SourceLocationPayload,
     ZoneText,
     ZoneName,
+    ZoneNameLiteral,
     LockWait,
     LockObtain,
     LockRelease,
@@ -184,6 +185,7 @@ static const size_t QueueDataSize[] = {
     sizeof( QueueHeader ) + sizeof( QueueStringTransfer ),  // allocated source location payload
     sizeof( QueueHeader ) + sizeof( QueueZoneText ),
     sizeof( QueueHeader ) + sizeof( QueueZoneName ),
+    sizeof( QueueHeader ) + sizeof( QueueZoneName ),        // literal
     sizeof( QueueHeader ) + sizeof( QueueLockWait ),
     sizeof( QueueHeader ) + sizeof( QueueLockObtain ),
     sizeof( QueueHeader ) + sizeof( QueueLockRelease ),
diff --git a/server/TracyEvent.hpp b/server/TracyEvent.hpp
index 0f6ba6d5..cb205332 100644
--- a/server/TracyEvent.hpp
+++ b/server/TracyEvent.hpp
@@ -14,9 +14,10 @@ struct StringRef
 {
     enum Type { Ptr, Idx };
 
-    StringRef() {}
+    StringRef() : active( 0 ) {}
     StringRef( Type t, uint64_t data )
         : isidx( t == Idx )
+        , active( 1 )
     {
         if( isidx )
         {
@@ -33,13 +34,15 @@ struct StringRef
         uint64_t strptr;
         uint64_t stridx;
     };
-    bool isidx;
+
+    uint8_t isidx   : 1;
+    uint8_t active  : 1;
 };
 
 struct TextData
 {
     const char* userText;
-    uint64_t zoneName;      // ptr
+    StringRef zoneName;
 };
 
 struct SourceLocation
diff --git a/server/TracyView.cpp b/server/TracyView.cpp
index 47a8c41e..a1c6173a 100644
--- a/server/TracyView.cpp
+++ b/server/TracyView.cpp
@@ -564,6 +564,9 @@ void View::Process( const QueueItem& ev )
     case QueueType::ZoneName:
         ProcessZoneName( ev.zoneName );
         break;
+    case QueueType::ZoneNameLiteral:
+        ProcessZoneNameLiteral( ev.zoneName );
+        break;
     case QueueType::LockWait:
         ProcessLockWait( ev.lockWait );
         break;
@@ -682,7 +685,20 @@ void View::ProcessZoneName( const QueueZoneName& ev )
     auto zone = stack.back();
     CheckString( ev.name );
     std::lock_guard<std::mutex> lock( m_lock );
-    GetTextData( *zone )->zoneName = ev.name;
+    GetTextData( *zone )->zoneName = StringRef( StringRef::Ptr, ev.name );
+}
+
+void View::ProcessZoneNameLiteral( const QueueZoneName& ev )
+{
+    auto& stack = m_zoneStack[ev.thread];
+    assert( !stack.empty() );
+    auto zone = stack.back();
+    auto it = m_pendingCustomStrings.find( ev.name );
+    assert( it != m_pendingCustomStrings.end() );
+    m_lock.lock();
+    GetTextData( *zone )->zoneName = StringRef( StringRef::Idx, it->second.idx );
+    m_lock.unlock();
+    m_pendingCustomStrings.erase( it );
 }
 
 void View::ProcessLockWait( const QueueLockWait& ev )
@@ -2092,7 +2108,7 @@ int View::DrawZoneLevel( const Vector<ZoneEvent*>& vec, bool hover, double pxns,
         else
         {
             const char* zoneName;
-            if( ev.text != -1 && GetTextData( ev )->zoneName )
+            if( ev.text != -1 && GetTextData( ev )->zoneName.active )
             {
                 zoneName = GetString( GetTextData( ev )->zoneName );
             }
@@ -2105,7 +2121,7 @@ int View::DrawZoneLevel( const Vector<ZoneEvent*>& vec, bool hover, double pxns,
             if( ev.text != -1 )
             {
                 auto td = GetTextData( ev );
-                if( td->zoneName ) dmul++;
+                if( td->zoneName.active ) dmul++;
                 if( td->userText ) dmul++;
             }
 
@@ -2858,7 +2874,7 @@ void View::DrawZoneInfoWindow()
 
     ImGui::Separator();
 
-    if( ev.text != -1 && GetTextData( ev )->zoneName )
+    if( ev.text != -1 && GetTextData( ev )->zoneName.active )
     {
         ImGui::Text( "Zone name: %s", GetString( GetTextData( ev )->zoneName ) );
         dmul++;
@@ -2907,7 +2923,7 @@ void View::DrawZoneInfoWindow()
         for( size_t i=0; i<ev.child.size(); i++ )
         {
             auto& cev = *ev.child[cti[i]];
-            if( cev.text != -1 && GetTextData( cev )->zoneName )
+            if( cev.text != -1 && GetTextData( cev )->zoneName.active )
             {
                 ImGui::Text( "%s", GetString( GetTextData( cev )->zoneName ) );
             }
@@ -3070,7 +3086,7 @@ void View::ZoneTooltip( const ZoneEvent& ev )
     if( ev.text != -1 )
     {
         auto td = GetTextData( ev );
-        if( td->zoneName ) dmul++;
+        if( td->zoneName.active ) dmul++;
         if( td->userText ) dmul++;
     }
 
@@ -3081,7 +3097,7 @@ void View::ZoneTooltip( const ZoneEvent& ev )
 
     const char* func;
     const char* zoneName;
-    if( ev.text != -1 && GetTextData( ev )->zoneName )
+    if( ev.text != -1 && GetTextData( ev )->zoneName.active )
     {
         zoneName = GetString( GetTextData( ev )->zoneName );
         func = GetString( srcloc.function );
@@ -3144,7 +3160,6 @@ TextData* View::GetTextData( ZoneEvent& zone )
     {
         auto td = m_slab.Alloc<TextData>();
         td->userText = nullptr;
-        td->zoneName = 0;
         zone.text = m_textData.size();
         m_textData.push_back( td );
     }
diff --git a/server/TracyView.hpp b/server/TracyView.hpp
index b8be8265..10f71f56 100644
--- a/server/TracyView.hpp
+++ b/server/TracyView.hpp
@@ -132,6 +132,7 @@ private:
     void ProcessFrameMark( const QueueFrameMark& ev );
     void ProcessZoneText( const QueueZoneText& ev );
     void ProcessZoneName( const QueueZoneName& ev );
+    void ProcessZoneNameLiteral( const QueueZoneName& ev );
     void ProcessLockWait( const QueueLockWait& ev );
     void ProcessLockObtain( const QueueLockObtain& ev );
     void ProcessLockRelease( const QueueLockRelease& ev );